The most public of spaces is merging with one of the most personal, and the impact on the consumer is going to be profound argued industry leaders yesterday during a debate on the marriage of out-of-home and mobile.
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There are unavoidable failings of execution when it comes to mobile advertising – from bad links to bad optimisation – and in this ‘year of the mobile’, brands must think beyond the desktop past of digital advertising if they’re going to be successful. Campaigns need to be relevant and responsive to devices while respecting the consumer, and this can pose a real challenge for brands and publishers, explains Vibrant Media’s Sam Pattison.
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
In his latest Mobile Fix, Simon Andrews, founder of Addictive! talks about the importance of advertising across multiple platforms, how brands and publishers are embracing social, and the challenges that face agencies when it comes to newsroom models.
One in four UK households owns a tablet, with a small percentage planning to invest in a second device this coming year. However despite popularity when it comes to surfing the web, emailing and catching up with TV programmes, the smartphone continues to lead the way when it comes to communication and social networking.
Smartphone penetration is at an all-time high, offering brands a new gateway into the heart of the consumer. However a large proportion of mobile advertising is underwhelming and mobile strategies really need kicking into shape, or brands risk losing consumers for good. So what should a good mobile strategy entail? Claire Spencer, head of insight at UM London, investigates.
In 2012, 19 billion chat app messages were sent each day compared with 17.6 billion SMS messages – singnaling a turning point for many mobile operators who generate huge revenues from text messaging.
The world’s first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.
Despite forecasts of quarterly revenue being up by 36%, analysts have reported that the social networking site might have hit a plateau in developed markets – losing 2 million UK users in the last 6 months.
Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.