Oliver Robinson, research manager, GfK presents the latest mobile advertising reportExternal Link: GfK: Setting the Scene: Mobile For further details, please contact GfK.
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Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say…
Facebook has announced a new launcher application for Android devices which will take over the user’s phone home screen to provide a Facebook-centric experience – and opens up new possibilities for mobile advertising.
After highlighting some key trends and challenges for mobile advertising at this year’s Media Playground, GfK’s Oliver Robinson delves into the issues in more detail in this exclusive article. Technology has dictated the pace of change, he says, and we’ve done our best to keep up – but there’s a strong argument that mobile advertising is failing. So what next?
The latest Netbiscuits report demonstrates the change in the way that consumers are accessing the web through new and emerging technologies, such as tablets and connected TVs.
Music and TV identification service outlines plans to develop an app that will allow users to identify products on screen on their mobile device in just one click.
It has been predicted that Twitter will reach ad revenues of up to $1 billion in 2014, with mobile advertising accounting for up to two thirds of all revenue.
Consumers are now spending more time with online media than they are with traditional forms of media according to a new report from GlobalWebIndex – with global digital usage now accounting for 57% of daily media time.
Yahoo has made a millionaire out of 17 year-old app developer Nick D’Aloisio with the purchase of his news summary app, Summly – and although Raymond Snoddy says it’s great that news is being made more accessible via mobile devices – it’s a little less good that quality, journalistic content is being turned into convenient bullet points.
New research from BBC Worldwide shows the increase of tablet penetration in households across the globe – however, television still remains a firm first choice when it comes to multi-screening.