The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.
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Millward Brown’s Jane Ostler argues that advertisers need to go “back to basics” – especially during a time where most people, given a choice, would reject advertising altogether.
4C’s Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
Media agencies were never supposed to be data management or analytics businesses – should they even try? Media iQ’s Stewart Easterbrook discusses in this video interview.
In a genius example of meeting viewers’ needs and desires, last night saw commercial broadcaster ITV lock notorious rent-a-gob and indiscriminate shit-stirring Piers Morgan in a prison with dangerous female killers.
Full report available at: Mediatel Connected > Online
From the impending EU Referendum to marketing strategies, the way a question is asked can have a huge effect on how it is answered, writes Zenith’s Richard Shotton.
The European Commission has blocked Three’s proposed acquisition of O2, citing “strong concerns” that UK mobile customers would have had less choice and paid higher prices as a result of the takeover.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Mark Jackson, MC&C’s new managing director, discusses the benefits of joining an independent agency.