Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
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Brands can now measure the effectiveness of their campaigns on digital audio platforms including SoundCloud, audioBoom, Global’s Heart, Capital and Radio X, and Bauer Media’s KISS.
Despite the looming US Presidential election and snowballing post-Brexit coverage, almost all online news sites recorded declines in traffic in September.
Despite unprecedented world events, the national newspaper market failed to record many gains throughout September.
Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.
VCCP’s Lee Baring looks to the future of television – and weighs up the odds of it ever going fully programmatic.
Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform’s Rick Jones.
Poole leaves his role as director of IT and business systems after 14 years at the BBC.
Jones will step down from her role as CEO in February 2017 to co-found a new funding platform for female-led businesses in the UK.