Out-of-home must move into the data space if it is to compete with online, writes JCDecaux’s Spencer Berwin
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There is nothing marketing can learn from Leicester City’s Premier League win, writes Dominic Mills, so quit trying – plus: the rise of advertising mimicry and the threat to creativity
Netflix and PayPal score zero points in a BDRC Continental mystery shopper study – while Virgin Media has the highest quality score for the content of its tweets.
Full report available at: Mediatel Connected; TV
A new partnership between Exterion Media, Proxama and Mapway is set to see city buses send real-time travel updates and contextual in-app ads to passengers from May.
To mark the launch, the i will be free of charge in Northern Ireland from launch date until Friday 13 May. There will also be on the street distribution in key local areas such as universities, railway stations and bus stations.
Consumers will spend £1.31 billion on streaming and downloading in 2016, according to new research.
Yesterday’s unusually seasonable weather saw viewers across the UK ignore their TVs en masse, with last night’s premier televisual options failing to make much of an impact.
Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.