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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.

Full report available at:Mediatel Connected > Connected Surveys > Data

For TV and digital to work to their full potential, advertisers must accept that overcoming the hurdles to bring them together is worthwhile, writes Mediaocean’s Stuart Smith.

One year, eight months and six days after the first series of remarkably well-received Happy Valley (BBC One, 9pm) wrapped up, last night finally witnessed the return of the highly anticipated second run.

Full report available at: Mediatel Connected > Connected Surveys > Data

Neuro-Insight’s CEO, Heather Andrew, exclusively sheds light on the subconscious impact of five of the latest holiday ads.

The paranoid show about a secret alien invasion, mistrustful government types and lots of black goo was the latest property to get the relaunch/reboot/plain-old-continuation treatment.

The Super Bowl has once again highlighted the power and appeal of the live TV ad-spot – but advertisers need to do more to keep viewers glued to their screens, argues Total Media’s Liz Duff.

From a relentless scrapper to an agency that offers free cuddles, Carat has turned into a very different beast over the last 18 months. It’s a tale of our times, writes Dominic Mills.

Full report available at:Mediatel Connected > Connected Surveys > Data