Media IQ, SMG and Archant analyse Periscope’s latest development.
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Unilever might think it has tapped into the new young male Zeitgeist, but its strategy is so obvious it’s nothing but clumsy. Plus: D&AD now has 361 awards in 27 categories – is it time for an awards disarmament programme?
Full report available at: Mediatel Connected > Display > Online
It’s time to hand power back to the publishers so that they stand a chance against the powerful platform players, writes Alicia Navarro, CEO of Skimlinks.
Saturday brought another fall for the soon-to-be-poached singing show.
Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
ITV’s group commercial director and RadiumOne’s European MD discuss their new partnership developing Ad Sync+, which marries traditional broadcast with emerging ad tech. Includes views from launch client Iceland.
Full report available at:Mediatel Connected > Connected Surveys > Data
Last night saw the season of silly crime shows continue.
Strategy Analytics, Posterscope and MEC share their key take-outs from this year’s event.