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BARB has enhanced the way in which it understands how TV is consumed. Here, the body’s deputy research director Joe Lewis shares new findings about what his team is learning
BBH’s Sarah Booth argues that we are being so ‘highly optimised’ that our horizons are rapidly narrowing. Is it time the media re-thought its use of data science and artificial intelligence?
Elworthy joined Freesat in 2013 as head of marketing and communications after a stint at The Times and BBC and replaces Paul Gilshan.
The broadcaster welcomed the return of Benidorm for an eight run of crowd-pleasing, all-inclusive fun.
From making better use of data to learning more about audiences through AI, Posterscope’s Nick Halas says there are 10 things the OOH sector should focus on this year.
The return of Gogglebox helped Channel 4 drive share of viewing up 1% in 2015.
Dominic Mills begins the New Year by scratching his head over the ad-free Formula One coming to Channel 4 and lamenting the sad use of a comedy genius in a lacklustre Specsavers ad
The industry’s attempts to promote diversity might have the opposite effect, writes Richard Shotton.
