We should reject the idea that a smart marketer must have studied marketing, writes Zenith’s Richard Shotton
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As the gender debate kicks into overdrive, Dominic Mills – with the help of some industry contacts – examines why women do so well in media agencies, and what we can learn from this.
Experts from Manning Gottlieb OMD, MediaCom and Carat react to the latest Consumer ABC figures.
The announcement comes following the news that the title had exceeded sales targets and will continue publishing on a weekly basis.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
There were some hefty declines in the women’s lifestyle magazine market for the January to June period; however, Cosmopolitan managed to buck the trend and reported a stand-out yearly increase to its circulation.
The first half of 2016 recorded a mixed bag of results for the Home Interest market, but overall it was a better performance than the previous period.
The Spectator Group performs well, as Private Eye and The Week maintain steady sales.