Bob Wootton argues that asymmetry between agencies and their clients undermines trust and hinders the relationships – and it might need a radical response.
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As usual, Monday night saw BBC One and ITV’s variety of shouty tales from soap land take the day’s top four places.
Sky says deal will benefit the broadcaster as an advertiser and investor and signals a growing trend for TV to work more closely with ad tech companies.
ISBA’s director of media and advertising, Bob Wootton, is to leave after 20 years of service, it has been announced.
The plan will see the business shave off more than £53 million from its current £268 million annualised cost base.
A new report on global M&A activity reveals WPP was also the most acquisitive group across 2015, with 38 deals over the year.
Following an email accusing him of not being cantankerous enough, Dominic Mills has upped his curmudgeon quotient as he takes a look at Davos, ‘pink’ premium brands, Apple and Maurice Levy.
Unsurprisingly, the December TV chart was dominated by a raft of seasonal specials, including Downton Abbey, Call the Midwife and Doctor Who.
Full report available at: Mediatel Connected > Online > Traffic Trends
The latest episode of the birthing drama once again took the weekend’s top spot.