With a stronger focus on first-party data, publishers and advertisers can create a more positive and profitable digital world, writes ADmantX CEO Giovanni Strocchi.
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Creative quality and effective distribution are key to making video work on screens other than TV, writes Millward Brown’s Amanda Phillips.
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Forget the citizenship test, migrants should watch our Christmas TV ads to get to grips with the British psyche, writes Dominic Mills.
Channel 4 has won the rights to broadcast the Formula One World Championship from 2016-2018 – after the BBC ended its contract three years early in an effort to save costs.
