More Newsline articles

When advertising experiences dehumanise, the data we get back from them is equally shallow. So we optimise for the wrong things and stop connecting with people.

Liz Moseley speaks about the title’s strong digital growth, why modernising its commercial strategy requires gaining back some mojo and what the predicted death of search means for publishers.

Report metrics include audience numbers, average minutes per person, profile percentage and index.

An IPA and FT report has concluded that trust is not a ‘nice to have’ as companies that measure trust as a KPI are more likely to deliver stronger profits.

The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.

Commitments include closed captions for all linear and streaming ads from spring 2026.

Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.

There are many opportunities these days for journalists to carve out a following as traditional news outlets face a myriad of challenges. 

In the wake of AI-generated content, buyers are hankering for authenticity and B2B brands need to lean in to this if they want to stay ahead.

Just one in four men say they regularly see advertising that “reflects the man they want to become”, according to a report by Channel 4, which examined how traditional ideas of masculinity are shaping young consumer behaviour.