While industry big-hitters embraced SXSW London to make generic statements about what they are building with AI, we are collectively ignoring the people we have broken.
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The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
WBD plans to split itself into two public companies by next year, with one maintaining its film properties and streaming service, while a global networks company will own CNN, TNT Sports and Discovery.
He will step down on 31 December, with the search for a successor already under way.
New research on a consumer segment, which the company has dubbed “Gen Uber”, looks at digital behaviours, purchase preferences and advertising engagement.
Paramount’s president of international ad sales joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.
YouTube’s size makes it irresistible to marketers. This is how brands can play the platform without getting played.
| Maria Iu
New research found that using both skippable and non-skippable formats double the impact on brand preference.
Year-to-date revenue is now 20% ahead of this time last year and 8% ahead of 2023.
Today’s CTV market demands accountability and outcomes from investment. With Europe still lagging behind the US, transparency is key here.