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Your ad’s second impression might be the one that matters most.

Consumer attitudes towards diversity and inclusion have become more complex, creating a challenging environment for brands looking to celebrate events like Pride Month.

Executives must lead with humility, recognise and address employees’ warranted fears over job loss, and design AI transformation plans that go beyond cost-cutting efforts in order to gain buy-in from staff, according to a new report from Behave.

Now in its fifth year, The Media Leader Awards are open for nominations. As the industry’s benchmark for leadership and innovation, these awards celebrate those who are not only shaping the present—but building the future of media.

Advertisers remain fixated on youth, but failing to reach older audiences is bad for business when younger consumers turn to their elders for purchasing advice amid uncertainty.

Principal media benefits media agencies’ bottom lines at the cost of operating impartially.

Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.

The campaign comes as the hype around women’s sport continues to grow among brands and their agencies.

Adwanted Group, parent company of The Media Leader, has announced the promotion of Steve Scaffardi to a new role as global CEO for events & publishing.

An audit of Adelaide’s attention metrics conducted by MediaSense found its methodology is outcome-driven, transparent, reproducable and independently verifiable. AU scores were correlated with improved ad performance.