While this is the first time it has occurred in IPA TouchPoints’ 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.
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Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.
Amid the AI hype, one thing hasn’t changed: clients want growth. Let’s remember the fundamental laws of advertising and marketing best practice have not changed.
A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.
Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
| Maria Iu
As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.
Our young talent is lacking the foundational thinking that turns a media planner into a strategic partner. We are all responsible for nurturing a generation to think, not just do.
The Creative Industries Sector Plan outlined how the UK wants to become a leader in the “createch” space by more than doubling targeted investment and making it easier for PSBs to collaborate.
Various talks during Cannes suggest tensions remain as publishers and broadcasters continue to be blocked from billions of dollars in advertising while social media platforms thrive.
AdLondonCalling is returning with a music quiz at the Electric Ballroom.