Mail Metro Media’s chief revenue officer sits down with Jack Benjamin to discuss the publisher’s multimedia strategy in what is a key year for politics and sport.
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| Maria Iu
The company plans to launch more channels in more genres this year.
Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.
Three of Europe’s biggest pay-TV operators met on stage at Connected TV World Summit: Virgin Media owner Liberty Global, Deutsche Telekom and Viaplay.
The scale of opposition could crush the proposal, whatever the regulators ultimately decide.
Reach’s chief revenue officer, and self-confessed ski obsessive, shares his first paid job and most insightful mistake.
Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.
As the honest truth of women’s lived experiences keeps being swept aside, the media industry risks confusing talking about change with actual change.
The market is looking brighter, so it’s the wrong time for agencies to be too cautious. But, as always, the ingredients for success are fast-moving.