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Teads survey revealed that 85% are considering selling directly to advertisers and agencies through leveraging their first-party data.

The senior telecoms, media and tech analyst tells The Media Leader what the UK advertising and media industry should expect if Starmer takes the top job.

One year on from the birth of Threads, brands are still unsure whether they should be on the site. 26PMX unpacks some reasons why it’s worth getting involved.

Our industry understands the importance of symbols. In an increasingly hostile climate towards LGBTIA+ people, it’s alarming that some brands are reverting to the original Pride flag to consciously exclude others. 

An ad campaign accompanying the launch will roll out on 15 July.

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.

At The Media Leader Summit, the DCM and Barb chair warned of US companies siphoning UK talent and decried the current state of TV advertising.

Head of content Yara Silva told The Media Leader she was focused on getting all audio productions on camera but that the Studio is more than just a ‘pivot to video’ effort.

The broadcaster has launched a nationwide campaign rebranding as Channel 4th to encourage people to head to the polls.