Everything about the BBC’s decision to launch ads on podcasts in the UK seems political, writes the editor-in-chief.
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Expect ownership changes, and perhaps even IPOs, from some PE-backed agencies, while there will likely be M&A activity from those that have recently taken investment.
Many of the UK’s most trusted and experienced leaders in media and advertising are once again joining forces to judge this year’s awards.
Lucy Luke, Snap’s UK head of partnerships, sat down with reporter Jack Benjamin to discuss the company’s strategy of working with publishers and, increasingly, creators.
Havas’ CEO is the second-longest-serving leader of a major advertising network, but insists he will be at the helm until at least 2035.
The industry is very good at beating itself up over online harms, especially after Lord Grade’s speech at LEAD, but there are many obstacles to real change.
Consumers who saw or heard the regulator’s latest awareness campaign were more than twice as likely to trust the ad industry, according to new research.
The video offering is designed to better help advertisers engage with MailOnline’s vertical video audiences across its website, app and social media accounts.
The division incorporates a “fully blended” editorial and commercial team that will look to serve multimedia content both to audiences and advertising partners.
