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Publishers have been put on edge by new tools from tech vendors that they worry could unfairly label them as akin to made-for-advertising sites.

The AV Reach Maximiser enables users to choose demographic, input budget and select channels to help them better reach their target audience.

Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.

The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.

Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.

Ahead of The Future of Audio and Entertainment, The Media Leader asked audio experts on which area they think AI will make its mark most.

Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.

These reports are a waste of time and energy, with no actual learnings to be found, all designed to make the agency look busy. But it doesn’t have to be this way.

Full report available at: Mediatel > AV> Cinema