EssenceMediacom’s chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
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The broadcaster’s commercial boss urged UK advertisers to push back against plans by Isba to use non-Barb TV audience data in its cross-media measurement initiative ahead of trials.
The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.
A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.
The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.
The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.
Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.