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ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.

Modelling equality from an early age translates into how people behave in the wider world. After all, equality and happiness start at home.

Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.

The AI company already has agreements with Axel Springer and AP.

Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.

The insurance provider launched “the most disastrous campaign ever” with the help of special builds.

ITV, Sky and EssenceMediacom discussed what’s next for the industry, with measurement remaining a key focus.

Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.

It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.