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GroupM had forecast the $1tn mark to be reached in 2025.

Since the creation of the sales funnel, marketers and agencies have focused on consideration. But how do we understand it and measure changes? Get your Byron Sharp off the shelf and find out.   

According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.

Media companies rebrand often, with widely varying degrees of success. Here are 13 recent rebrands, inclusive of successes and stinkers.

Filming locations for popular shows such as Death in Paradise, Emily in Paris and Game of Thrones attract tourists who pump millions into the local economy. TV tourism is not to be sniffed at. 

Analysis: Returning TV shows that launched a new series on Netflix last year helped nearly double viewing numbers for older seasons. This will become even more important as streaming giants push their ad-supported tiers.

Full report available at: Adwanted> Connected > Consumer Surveys

Exclusive: Paramount is rebranding Channel 5 to just 5 as part of plans to relaunch the public-service broadcaster across linear, streaming and digital platforms under one unified name, The Media Leader can reveal.

Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?

The panel hails from trade bodies, agencies and other companies, alongside The Media Leader’s editor-in-chief.