Across Reach publications, 45% of Euro finals coverage and 56% of semi-final coverage was blocked from receiving advertising, having been wrongfully deemed “not brand safe”.
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The organisation has increased its reporting sample of UK households from 5,150 to 7,000 to now include approximately 16,000 people.
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The current BBC charter ends in 2027.
Ignoring risk creates strange media viewpoints and threatens what makes this industry successful in the long term, writes the editor-in-chief.
Barb data shows that Channel 4 non-linear reach was up 9% for TV sets and 4% for other devices in June.