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Nearly one-third of UK ad campaigns over the past 18 months have utilised programmatic DOOH, according to a new study.
CTV is being embraced by younger users, but live sports and breaking news remain popular on linear.
The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.
This sector has the talent and the tools to succeed. But whether it has the stomach to start challenging bad practice is key to arresting its decline, writes the editor.
Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.
In media, it’s easy to get caught up in metrics. But connection is at the heart of everything — and we would do well to apply this to understanding our bodies.
The Adshel Live network is now present in 350 UK towns and cities.
The trial begins in October and will be carried out by the organisations’ mutual data-collecting partner Ipsos.
Some of us may feel like Miles Bennell, screaming at strangers that someone’s after us. But it doesn’t have to be this way. It’s time to redefine what and who the ad industry is.