More Newsline articles

Undoing decades of inequality takes time and we have made recent gains. So let’s keep DEI a topic of discussion and embrace the opportunities.  

Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.

PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.

As AI becomes more prominent, marketers must be clear about their objectives in order to decide how best to utilise their influencer campaigns.

Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.

Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.

Giffgaff is the launch brand partner to be featured in a new advertising reel.

The success of the radio sector, with its common values and objectives, illustrates why it’s important for media channels to have clearly defined offerings and show what they can bring to the table for advertisers. 

Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.

FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers.