Away from the never-ending disasters of recent years, this summer saw the return of silly season for the British press, with some truly ludicrous stories that carry more than a hint of political malice.
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Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
The GroupM brand has been dissolved after it lost Sky Media and Sainsbury’s, reducing the number of client conflicts between the agency and EssenceMediacom.
The key challenge for this nascent channel is ensuring seamless integration of all elements in the ecosystem, particularly CTV and OOH, and adapting work in a creative way.
This is the moment to reflect on how we address the fundamental problems in society. There is certainly a role for brands and the business community.
TV spot is supported by OOH and social ads.
This year’s cohort will be announced on 23 September.
Bauer stablemate Fleur East and director of audio Gary Stein will also make an appearance.
Early entry deadline is 9 October.
With investors demanding to see good sustainability records and boardrooms looking more closely at media supply chains, businesses need to keep ESG top of the agenda.
