The fine is the third largest the EC has issued for anti-trust breaches in non-cartel cases.
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As part of its TV planning, Electric Glue found that viewers of food content on C4 also over-indexed on travel and property shows.
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Global’s research project on first- and third-party data scooped the top prize in a ceremony in London.
Pitts will start in his new role in Q1 2025.
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