Caroline McDevitt, managing director of IPC Advertising, is to leave the company at the end of the year.Evelyn Webster, managing director, IPC Connect, will take on day-to-day operational responsibility for McDevitt’s role, in addition to her current position, from 1 January 2009.Sylvia Auton, IPC Media CEO, said: “Caroline told me a while ago that she… Continue reading IPC Advertising MD to step down
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ITV1’s special Duchess and Daughters only managed to secure 2.3 million average viewers between 9pm and 10pm last night.The ITV ‘tonight special’, which saw Sarah Ferguson and her daughters visit Romania and Turkey to expose conditions inside orphanages, picked up 2.6 million peak viewers and a 10.3% audience share.At the same time, Channel 4’s royal… Continue reading Fergie fails to impress
Universal McCann’s Cate Connolly shared insights from research into what consumers want from TV at Friday morning’s MRG conference.Despite doom-mongering about the impact of digital video recorders and web 2.0 technology on TV, Connolly argued that the future of television is assured because consumers love TV, but it will need to adapt to their changing… Continue reading MRG Conference 2008:Who Wins in the New Age of Television
Daily Newspaper MarketThe national daily newspaper market suffered an overall circulation fall of 5.1% year on year in October.The only daily national title in our analysis to enjoy an increase in circulation was the Financial Times, up 0.5% year on year.There was a large year on year fall for the Independent, down 16.3%. National Newspaper… Continue reading ABC National Newspaper Round-Up: October 2008
Mark Howe, country director UK Sales for Google, presented day three’s Keynote speech at this year’s MRG conference in Lisbon. With Google now 10 years old, he took us through a whistle-stop tour of how Google has evolved over that time. The main focus of his presentation was how search will be more important in… Continue reading MRG Conference 2008:Surviving The Slump With Search
October was a good month for the Evening Standard, with the title enjoying a 3% month on month increase in circulation.The Standard now has a total circulation figure of just under 307,000 copies.Morning business freesheet City AM saw its distribution figure rise by just under 1% in October, to over 101,000 copies.The afternoon freesheets London… Continue reading Evening Standard’s circulation up in October
Thinkbox’s David Brennan began the 2008 MRG conference’s final and winning paper by speaking about Thinkbox’s research into programme sponsorship.Although many recognise that sponsorship performs well, Thinkbox wanted to provide hard evidence about how and why it works, and to attempt to explain the differences between it and spot advertising.Using a variety of methods, Thinkbox… Continue reading MRG Conference 2008:What Lies Beneath – Getting Under the Skin of Sponsorship
Microsoft has dismissed speculation that it may go in to takeover talks with Yahoo!.Yahoo! boss Jerry Yang indicated that he would be willing to consider a new bid from Microsoft, however, the software giant said it has “moved on”.Yahoo! turned down the £33-a-share deal that Mircosoft offered them in May, claiming it undervalued the company,… Continue reading Microsoft dismisses potential deal with Yahoo!
CondéNet UK is set to relaunch its fashion website, Glamour.com, in a bid to drive user loyalty and engagement.The revamped Glamour.com will feature additional sections, such as beauty, hair, health and lifestyle as well as increasing its celebrity and behind-the-scenes content.New features will offer users advice, galleries, a virtual beauty school and a blog, in… Continue reading Glamour.com set to relaunch
Analogue transmitters in the Scottish borders have been switched off, marking the UK’s first major transition to digital television.Arquiva, the broadcast technology company managing the transmitters in the area, which also covers Cumbria, tested the signals from the new transmitters early yesterday morning.A full switchover was completed at noon yesterday, which means around 52,000 households… Continue reading Scottish borders go digital
