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NBC’s president of research, Alan Wurtzel, outlined a vision of the future where content is viewed on TV, online and on mobile, often simultaneously.NBC’s Olympics coverage reached over 215 million US adults, with over 50 million unique visits to nbc.com and 6.5 million mobile visits.Almost 1 in 5 US citizens, 18% consumed via at least… Continue reading asi Conference 2008: cross-platform consumption – NBC’s Olympic example

Speaking at the asi European TV Symposium in Lisbon, Bjarne Thelin, chief executive of BARB, presented forecasts for the share of viewing of non-TV platforms up until 2017.Thelin outlined BARB predictions for overall viewing across platforms. The current figure of 1% for PC, mobile and other viewing is estimated to grow to over 11% by… Continue reading asi Conference 2008: BARB predicts PC, mobile and other viewing to represent 11% of viewing by 2017

NBC’s president of research, Alan Wurtzel, explained how top US shows are measured across TV, Mobile and Online.Speaking at the asi European TV Symposium in Lisbon, Wurzel demonstrated how unique users for each platform are aggregated to provide total reach numbers, in order to demonstrate the overall figures for shows.Wurtzel used the latest series of… Continue reading asi Conference 2008: NBC top shows measured across all platforms

Kangaroo plans to deliver content to users based on viewing habits in order to enhance viewing experiences and prolong user sessions, according to ITV’s controller of business strategy, Fred Martenson.Speaking at the ASI Conference in Lisbon, Martenson said the way in which Kangaroo would provide links to content, for example, would include delivering a link… Continue reading asi Conference 2008: Kangaroo to deliver contextual content to users

AOL’s global ad revenue was down by 6% year on year in Q3, with revenue dropping 17% to $1 billion (£626 million).Parent company Time Warner said that the fall in revenue was down to a 26% decline in subscription revenue and the fall in ad revenue.The fall in subscription revenue reflects a decrease in US… Continue reading AOL’s ad revenue falls

Rupert Murdoch’s News Corporation has reported a 30% fall in profits for the three months to the end of September.The company, owner of properties including MySpace and the Fox TV network, and majority shareholder in BSkyB, has revised down full-fiscal year operating profit forecasts from 4% to 6% to potentially show a double-digit decline.It also… Continue reading News Corp reports fall in profits

Audience measurement was the focal point of discussions at the annual ASI European Radio Symposium event, taking place in Lisbon yesterday.Canada and Norway’s personal meter panel developments were explained, alongside the launch of a joint paper and online survey in the Netherlands.In Norway the result of using PPM as a trading currency has been phenomenal,… Continue reading ASI Conference 2008: Focus on audience measurement

The Daily Star has cut its cover price by 15p to just 20p, making it the cheapest national daily newspaper.The price cut makes the title 30p cheaper than the Daily Mail, 20p cheaper than the Daily Express and Daily Mirror, and 10p cheaper than The Sun.The Sun slashed its national cover price to 30p in… Continue reading Daily Star slashes cover price

Five’s TV ad revenues declined year on year in the first nine months of 2008, with owner RTL Group saying that the total UK ad market fell 3.3%.RTL Group said that in the first half of 2008, UK TV ad spend was down 1% year on year, with Five’s TV ad revenues down 1.9%.RTL, owned… Continue reading Five’s TV ad revenues fall

Virgin Media added a net 8,300 new subscribers in the third quarter, according to a trading statement released today.Total net TV customer additions were 37,800 in Q3, up from 24,800 in the second quarter and 20,400 in Q3 2007.Broadband users reached 68,700, down from 115,800 in 2007, although Virgin said that 78% of them were… Continue reading Virgin Media adds 8,300 new subscribers in Q3