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A consortium of Britain’s leading food and beverage, retail, media, advertising, fitness and healthcare companies have joined the Government to form a partnership to fight obesity.The industry consortium, spearheaded by the Advertising Association (AA) and working in partnership across Government, will aim to encourage healthy diets and physical activity in the run up to the… Continue reading Ad and TV Companies Join Government Anti-Obesity Drive

Facebook.com accounted for 45.3% of UK internet visits to social networking sites during June 2007, according to a new report from Hitwise.Bebo.com, which was the market leader last year, was the second ranked social networking site in the UK during June, with a market share of 25.5%. MySpace.com ranked third with a market share of… Continue reading Facebook Is Largest Social Network In UK

Yahoo! has revealed a 19% dip in quarterly profits, claiming America’s economic position is affecting online advertising. The search engine admitted that the worsening economic condition has resulted in clients lowering expenditure on display advertising, especially in the finance sector. Yahoo!, which has been in takeover talks for most of the year, also said that… Continue reading Yahoo!’s Profits Fall By 19%

Daily Mail & General Trust has reported year on year revenue growth of 5% for the third quarter to June 30. Advertising revenues at Associated Newspapers and its Associated Northcliffe Digital section fell by 3% year on year. Advertising revenues from Associated’s newspaper business were down by 5%, with display falling 5% and classified down… Continue reading DMGT Reports 5% Revenue Growth

iPhone users surpass all others in mobile media usage, with more than 80% of iPhone users in France, Germany and the UK using the device to browse news and information on the mobile Web, compared to 32% of other smartphone users, according to a new report from comScore M:Metrics. The report found that even on… Continue reading iPhone Users Top Mobile Media Usage

Dissident investor Carl Icahn has joined Yahoo!’s board alongside two of his alternative slate of directors. The move comes after Icahn agreed to drop his proxy battle to oust the online company’s existing board. Icahn had proposed an alternative slate of directors for the Yahoo! board in an attempt to forge ahead with a potential… Continue reading Icahn Joins Yahoo! Board

Serious sports fans comprise 19% of overall online users in the US and represent one of the most lucrative audiences online, according to a new report from JuniperResearch. The report, titled Serious Sports Fans: Programming for a Lucrative Audience, found that 21% of serious sports fans, who tend to be younger males between the ages… Continue reading US Sports Fans Avid Consumers Of Online Media

Global advertising spend grew just over 4% in the first quarter of 2008, according to a the Nielsen Company’s Global AdView Pulse report. In the period from January to March 2008, ad spending in Africa grew by over 16%, and the Asia Pacific region recorded almost 10% growth. In the more developed regions of North… Continue reading Global Adspend Grew Just Over 4% In Q1

Egmont Magazines has announced an advertising and promotional partnership with Nickelodeon for the forthcoming Nickelodeon Kids’ Choice Awards.Egmont was selected by Nickelodeon in a competitive press pitch to secure the majority share of press advertising for the high profile awards being held in London this September.The deal, brokered by Universal McCann and Egmont, delivers promotional… Continue reading Egmont In Nickelodeon Promotional Partnership

BBC One’s New Tricks pulled in more than eight million viewers last night, with an average 34% audience share between 9pm and 10pm.The third in the series of the popular crime drama, starring Alun Armstrong and Amanda Redman, raced ahead of other 9pm peak programmes, including the new series of Dragons’ Den.BBC Two’s Dragons’ Den… Continue reading New Tricks Races Ahead With 8 Million Viewers