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ITV1’s glossy medical drama, Harley Street, failed to pull in viewers to its final episode last night, only managing to gain a 12% audience share with 2.7 million average viewers.The hour-long programme between 9pm and 10pm has never been hit, only attracting a million more viewers in its first week, despite the hype (see On… Continue reading Harley Street Goes Out Without A Bang

Sky has appointed former AOL head of mobile Tim Hussain as its first head of mobile advertising, while David Gibbs has been promoted to general manager for mobile.Hussain joins former AOL colleagues Giles Ivey, sales director for Sky Digital Media, and Andy Jonesco, MD of Sky’s online business unit.Reporting to Ivey, Hussain will be responsible… Continue reading Sky Makes Mobile Appointments

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival.The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not important… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

Facebook is set to kick-start its new interactive ad service trial in the UK next week.The trials – with eight unnamed partners – are expected to last for just over a month, before the platform becomes open to all advertisers.The new engagement advertisements will allow site users to send brand-related virtual gifts and become a… Continue reading Facebook Set To Trial New Ad Service

WPP has reported an increase in pre-tax profits of 15% for the first half of the year, to £339 million. The world’s second largest advertising group also announced a 4% increase in like-for-like revenue, to £3.3 billion. Revenues in the six months to the end of June were up 2.1% in North America, 2.5% in… Continue reading WPP Reports 15% Increase In Pre-Tax Profits

Internet TV has had little impact on British viewing habits, according to a Deloitte report produced for the Media Guardian Edinburgh International Television Festival. The report found that only 4% of the UK population consider it “very important” to be able to receive TV via the internet, while 47% still regard it is as not… Continue reading Internet TV “Has Had Little Impact On British Viewing Habits”

Digital television (DTV) adoption will show strong growth over the next two years as consumers demand enhanced features, greater breadth of content and bundled communications offerings, according to a new report by Datamonitor. The Western European and US Digital TV Adoption, 2008 (Strategic Focus) report found that a further key driver in the transition to… Continue reading Strong Growth Forecast For Digital TV Adoption

BBC One’s second episode of the family roots programme, Who Do You Think You Are? featuring Boris Johnson, proved to be a winner with more than 7 million peak viewers last night.The hour-long show, which uncovered details about Johnson’s Turkish great-grandfather, pulled in over 6.8 million average viewers with a 28% audience share between 9pm… Continue reading Boris Johnson’s Who Do You Think You Are? Proves Popular

Daily Newspaper MarketThe latest six monthly NRS figures, for January to June 2008, show that overall, Britain’s national daily newspaper market was static year on year in June.In the daily Quality sector, the Guardian and Times were both up by almost 8% year on year, with the Daily Mail in the Mid-Market and the Sun… Continue reading NRS National Newspaper Round-Up: January – June 2008

According to traffic figures released today by ABCe, the Guardian website increased its unique users* to 20.6 million over the month of July.There was also good news for Times Online and Sun Online as they too reported record usage. However, the figures from the Audit Bureau of Circulation show mixed results over July with three… Continue reading Guardian.co.uk Sees Record Traffic In July