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Paul Robinson, global MD of KidsCo Worldwide, the new Kids TV channel launching in the UK soon, discusses the challenges of breaking into a tough market.Kids TV has become a plethora of choice and channels geared towards kids of all ages, from pre-school to teens and even specially skewed baby TV. In the UK alone,… Continue reading Breaking Into The Kids TV Market

BBC Two controller Roly Keating is to leave the channel in October to take a new role as the broadcaster’s director of archive content.In his new role – reporting to Jana Bennett, director of BBC Vision – he will have responsibility for maximising public access to the BBC’s archive of television, radio and multimedia content.Working… Continue reading Roly Keating To Leave BBC Two

brothers and sisters has won a seven-figure advertising campaign with Sky Sports, celebrating five major sporting events including the Barclays Premier League.As part of their ongoing relationship with Sky, the creative agency will run a multi-media campaign to promote the UEFA Champions League, The Ryder Cup, British & Irish Lions Tour, The Ashes and Barclays… Continue reading Brothers and Sisters Wins New Sky Sports Ad Brief

The recycling agreement struck between the London Lite, thelondonpaper and Westminster council is falling short of targets set by the local authority.In January, Westminster Council said that it expected the recycling scheme to ensure the emptying and recycling of nearly 400 tonnes of free newspapers a year (see Freesheets Get Recycling Bins).According to a report… Continue reading Freesheet Recycling Effort Falling Short Of Target

The BBC iPlayer service on the Virgin Media platform recorded over 10 million viewings in June, according to new figures released by the cable company.Last month was the first full month the service was available to cable TV customers and it attracted half as many viewings as the BBC website.The iPlayer website had 20.4 million… Continue reading Virgin Media iPlayer Gets 10m Viewings In June

Last night saw ITV1’s Midsomer Murders defeat the BBC’s 60s cop show George Gently in the all important ratings war, grabbing a peak of seven million viewers.Both shows started at 8pm, with George Gently on BBC One picking up a peak of 4.6 million viewers – a 19.2% share of the audience.Midsomer Murders, with a… Continue reading 7m Tune In To Midsomer Murders

The Joint Industry Committee for Web Standards is to examine ways of increasing the transparency of data that goes towards Audit Bureau of Circulations Electronic certificates, according to a report.A spokesman for the committee told MediaGuardian.co.uk that the body had completed the first stage of a review into the use of analytical data used in… Continue reading JICWEBS To Review ABCe Traffic Reporting

Google has been named as Britain’s top Superbrand, beating Microsoft and Mercedes Benz, according to a new report published today.The search engine giant came top in a list of 500 brands available in the UK, ahead of Apple, the BBC and Sony.Microsoft fell to second place in this year’s survey, although it is still ahead… Continue reading Google Named Britain’s Top Brand

Customer magazines are the most relevant and informative form of direct marketing, according to a new report.The Participation Media report by the DMA and APA found that customer magazines generate the highest level of positive response from consumers. Over 50% of consumers read customer magazines and view them positively.The survey also reveals customer magazines to… Continue reading Customer Magazines “Most Relevant Form Of Direct Marketing”

Telegraph Media Group is set to reveal its new-look website this week, with simplified navigation, more spacious story layout and added links.Telegraph.co.uk has been redesigned to encourage users to view more stories per visit, with present views at an average of 16 pages a month.It is the first major project to be produced by its… Continue reading Telegraph Set To Unveil New Website