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It’s hard to see how Twitter succeeds with Elon Musk at the helm. And yet this takeover is an opportunity to reset advertisers’ relationship with social media, writes the editor.

Now is the time to reassess other channels more broadly and understand how they can reach different audiences.

In brief: Mark Howe, MD for EMEA agencies at Google, will retire after 17 years at the tech giant.

Catalyx as chief growth officer at the end of November.

Download data release chart for figures from here Mediatel > Connected > AV> Radio

Good-Loop has launched a connected TV (CTV) format which rewards viewers’ attention with a free donation to charity.

Unilever has said it will continue to increase spend in brand and marketing in the second half of 2022 in its latest quarterly results.

Elon Musk has reportedly fired Twitter’s CEO Padrag Agrawal after completing his takeover of the social media company.

Amazon’s share price slid yesterday as it disappointed on fourth quarter sales forecasts.

Focussing on quantity over quality media in difficult times will result in short- and long-term damage to your brand, warns the CEO of Raconteur.