Sky Media has launched a campaign for its targeted TV platform AdSmart to encourage small and medium sized businesses to advertise on TV.
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In brief: Sky’s revenue dropped by 14.7% to $4.3bn in the third quarter of 2022 compared to the same period in 2021.
Hearst Magazines has appointed Katie Vanneck-Smith as Hearst UK CEO.
Ignoring the needs of these women is not only ageist, it is bad business.
This is expected to be the first time Netflix discusses the new ad-supported offer and its advertising strategy at a public conference anywhere.
In brief: Meta’s quarterly revenue was down 4% year-over-year to $27.71bn, according to its latest financial results.
Effectiveness data collected quickly during a crisis can soon become obsolete when the markets are volatile to change.
In today’s climate, the BBC can’t afford to sacrifice contextual, in-depth reporting in the name of ‘balance’.
Brands must see an increasingly complex holiday shopping journey through the eyes of the customer – not through the lens of their own siloed structures.
Our understanding of attention can be transformed and improved when describing the concept in other languages.
