Tech giants will soon have to share their advertising domination with those who have a heritage in the physical world.
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If we really want to get tasked with solving problems rather than delivering prescribed outputs, then we need to get much, much better at diagnosing problems. But how, asks Havas Media’s strategy head.
At best campaign KPIs can be effective, but at worst they are useless and misleading. How should you choose what is right for your campaign?
In brief: Max Cutler, head of talk creator content and partnerships at Spotify, told colleagues earlier this week he would be leaving the business,
In brief: WARC Global Advertising Trends report has found global adspend in publishing media will decrease to $47.2bn in 2023.
In brief: the new branding will place BT Sport closer to Warner Bros Discovery’s existing stable of live sports brands.
In brief: the former Daily Mail and BuzzFeed exec will succeed Zillah Byng-Thorne, who announced her intention to stand down last September.
Mark Bucknell shares his greatest achievement and what his grandfather did for a living.
The Media Leader understands there is no plan to replace the UK CEO position.