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The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.

TikTok is now gearing up in a big way to attract small businesses to its growing roster of advertisers. But there are various hurdles it will need to overcome.

COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.

Contextual relevancy is being brought to a mass medium that has always offered creative opportunities for emotional messaging.

Main media marketing budgets fell for the first time since the beginning of 2021, according to the latest Bellwether survey.

The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.

Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.

So you want to be a media leader? Senior industry figures with experience at Snap, Zenith, MailOnline and mSIX reveal what got them where they are today.

In brief: IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.

In brief: The ASA has upheld a complaint from the Official UK Charts Company that Global’s “The Official Big Top 40” was “misleading”.