The volume of direct mail in the UK has exceeded one billion items in three months for the first time. According to the Direct Mail Information Service the period January-March (inclusive) 1998 saw 1.1 billion pieces of mail posted, almost 18 per cent more than for the same period in 1997, while total expenditure was,… Continue reading UK: Direct mail soars again
The US Senate has killed off a bill which would have enabled the Food and Drug Administration (FDA) to regulate tobacco as a drug, and given federal authorities the right severely to circumscribe the advertising of tobacco products. The defeat for the bill is being widely seen as a victory for the tobacco industry, but… Continue reading US: Anti-smoking bill dies
The Radio Advertising Bureau (RAB) is calling for entries for its 1998 Aerial Awards. The Aerials are the UK commercial radio industry’s awards for outstanding radio creativity. This year’s ceremony will take place on 22 October at BAFTA.Advertisers must submit their entries before 10 July and can request a call for entries pack which includes… Continue reading Aerial Awards 1998 Call For Entries
The Commission has adopted a Communication recommending that no new taxes be levied on electronically-conducted business or trade within the EU. It also proposes a number of guidelines intended to serve as a basis for discussions with all parties interested in the development of electronic commerce. The aim is to ensure that taxation is certain,… Continue reading EU: Communication on taxation
At the infringement meeting of the EC, held on 18 June, the case concerning Polygram was accepted and was to be discussed at the meeting of chefs de cabinet on Monday 22 June. However there was insufficient support for pursuing both the Loi Evin and Greek toys’ cases. There was strong opposition from Santer, Papoutsis,… Continue reading EU: Bad news on infringement cases
Italian advertising revenues this year should rise 7-8 per cent in real terms, fuelled by expansionary drives by telecoms companies, banks, financial services and other consumer firms.
The German health ministry has proposed to the ZAW, broadcasters, members of the alcoholic beverages industry and the German Federation of Sport that there be an extensive restriction on the advertising of alcohol, although it is suggested by the ministry that the advertising industry should enact a ‘voluntary’ code of conduct. The ministry’s demands include:… Continue reading DE: Wide restrictions proposed
Italian politicians are currently considering legislation that would impose upon wine producers new labelling requirements which would bear health warnings similar to those already carried by cigarette packets. It is not immediately clear if the proposal will run into trouble with the Commission but it appears, prima facie, to infringe EC regulations aimed at maintaining… Continue reading IT: New labelling provisions
The Commission’s proposal to create an “international charter” aimed at promoting freer electronic trade and commerce has been welcomed by the Information Society Forum, a group of users, social groups, service providers and equipment manufacturers.
A new magazine has been launched to cater for the UK’s estimated ten million pet-owning households. Pet Power has been designed to hold an appeal across the pet market and be of interest to all animal lovers.Editorial covers practical care, health items, celebrity interviews, issues of pet ownership and wildlife in Britain.The initial print run… Continue reading Animal Lovers To Get Pet Power
