The highly competitive food magazine sector has had a difficult time according to the most recent ABC figures, with the majority of titles displaying dramatic falls in their circulation.The titles considered here are food magazines and those magazines that have a large amount of food-related editorial, and therefore compete for readers in the food sector.… Continue reading Food Magazines In Circulation Decline
Television viewing survey organisation, BARB (Broadcasters’ Audience Research Board), has fully launched its own website this morning.The site, which can be found at http://www.barb.co.uk/, has been designed and is hosted by MediaTel. The open-access site will hold BARB weekly viewing reports, which will be available every Tuesday from today. Annual viewing figures and BARB bulletins… Continue reading BARB Launches MediaTel-Designed Website
Northcliffe Newspapers Group Ltd has completed the acquisition of Alderton Ltd, the Nottingham based publisher of Ad-Mag. The Ad-Mag titles are paid-for advertisement papers, which are free to advertise in.Northciffe Newspapers: 0171 400 1108
The computer sector has proven once again to be a growth marketplace with many titles seeing excellent year on year increases in sales.Notable is the exceptional growth within the Playstation sector. The recent outdoor advertising campaign and revamp of the Future’s Playstation Power title appears to have paid off with a substantial 115.60% year on… Continue reading Playstation Mags Storm The Computer Market
The women’s magazine market is to see two new launches in as many months of publications which claim to be a backlash against the skinny, super-thin models which dominate the mainstream. The launches coincide with the British Medical Association’s condemnation of much magazine and TV content, which it claims may encourage anorexia in young girls.The… Continue reading ‘Real’ Women To Get More Magazines
UKTV, the joint venture between BBC and Flextech, is planning to launch a new youth-oriented channel on digital television, called UK Play. The channel, which would be the sixth UKTV launch, is to target 16-24 year olds with a mix of music, comedy and cult cartoons.A spokesperson for the channel said that they have only… Continue reading UKTV Plans Digital Youth Channel To Rival MTV
Of those film/cinema titles audited in the January-June 1998 ABC period, Total Film has enjoyed a block-busting rise in circulation with a 21.8% increase in magazines sold. In this period it shifted 61,497 copies, an actual gain of 11,010 copies year on year.The same 6-monthly ABC figures for Empire and Neon did not reveal such… Continue reading Total Film Encroaches On EMAP’s Empire
A variety of fortunes was experienced by the music magazines which have a circulation of at least 50,000 in the January-June 1998 ABC figures released on Friday. Of the magazines suffering a loss, music/style mag Face (down from comfortably over the 100,000 barrier to under 80,000) and IPC’s revamped NME were the most unfortunate.Music Mags… Continue reading TOTP Stays Top Of The Pops
Advertising and marketing group WPP has shrugged off the downturn in the Far Eastern market to report rising global sales and profits.The group, which includes the leading advertising agencies Ogilvy and Mather and JWT, said improvements in business in Europe and the US offset any effects of the Far Eastern economic slump.WPP saw sales increase… Continue reading WPP Posts Strong Results Despite Asia Slump
BSkyB announced over the weekend that it was dropping the writ which it issued earlier this year against British Digital Broadcasting (now On Digital) over the compatibility of their set-top boxes needed to unscramble digital signals (see Newsline).Problems have arisen over the compatibility of the set-top boxes with the different digital services (see Newsline). On… Continue reading BSkyB Drops Legal Action
