For the first time the Independent Television Commission (ITC) has set a minimum size for superimposed text which explains or qualifies offers in television advertisements.It says that, “text must be clearly legible and held long enough for the full message to be read by the average viewer on a standard domestic television set.”The Commission says… Continue reading Ads’ Superimposed Text Must Be Clearly Legible, Says ITC
Advertisements for two local radio licences in North and North-West London have been deferred until October to allow Radio Authority engineers to identify the availability of a second frequency.The original advertisements for the licences were scheduled for this month. The new planned closing date for applications is February 1999.Radio Authority: 0171 405 7058
ITV sales house Laser has produced research which shows that two thirds of women will watch some or all of the World Cup matches which began yesterday. Half will watch the final, and two thirds will watch the final if England is in it.The survey also found that 40% of women watch football regularly, and… Continue reading Women Do Like Football, Says Laser
The Monopolies and Mergers Commission (MMC) yesterday cleared the proposed takeover of Home Counties Newspapers by Johnston Press, but in the time it took to conduct the investigation Home Counties had accepted a rival offer from Eastern Counties Newspapers (see Home Counties Surprise Sell To Eastern).It is believed that Johnston may call for a review… Continue reading Too Late For Johnston’s MMC Clearance
Emap Elan’s New Woman has been completely redesigned following its award of PPA Consumer Magazine of the Year last month (see New Woman Wins Consumer Mag Of The Year At PPA Awards).Despite the title’s success at the PPA Awards, editor Dawn Bébe says, “We must keep modernising the brand… there’s always more to be done…… Continue reading New Woman Gets New Look
According to a study by US marketing information group, JD Power and Associates, cable TV companies gained three times as many new subscribers to pay-TV as BSkyB in the last twelve months. The company says that customers are choosing cable rather than satellite “because of a desire for better price and a dislike of satellite… Continue reading Cable Leads Pay-TV Market, Says Survey
The Independent Television Commission (ITC) has said that it may become involved in an investigation of a second allegedly faked Carlton documentary, following an ‘exposure’ by The Guardian earlier this week.The documentary, Inside Castro’s Cuba, was accused by The Guardian of portraying Cuban Government archive footage of Castro as an exclusive Carlton interview. The ITC… Continue reading Carlton May Face Second ITC Inquiry
As expected the Government has voted against adding Clause 19 to the Competition Bill (see Government To Vote On Predatory Pricing). The Clause was proposed by the House of Lords to prevent the use of predatory pricing by national newspaper publishers.However, the Government believes that existing rules are sufficient to prevent anti-competitive behaviour.Protesters to this… Continue reading Government Rejects Predatory Pricing Clause
BSkyB has unveiled the logo which will be used to brand all its digital satellite communications businesses. The logo, along with a similarly redesigned corporate image, will be used on Sky as from yesterday.The new digital logo, seen here, was designed by The Clinic from a brief by Sky’s marketing team. It is intended to… Continue reading Sky Unveils Digital Logo
Media and leisure group Granada has today announced half-year pre-tax profits of £274 million, up from £243 million for the same period last year. Turnover for the group was up 12% to £1.93 billion. Earnings per share stood at 21p, up 10%.Charles Allen, chief executive at Granada, said: “The Group continues to fire on all… Continue reading Granada Pre-Tax Profits Up 13% To £274m
