A poster ad which read “61% of children aged 12 have had sex” has caused the Advertising Standards Authority (ASA) to issue warnings about the use of ‘teaser’ advertisements.The advertisement in question, inviting people to a debate on social issues, went on to state that the statistic was a hypothetical fact of the future. Techniques… Continue reading ASA Is Concerned About Advertisers’ Teasing
Rupert Murdoch’s News International announced yesterday that it would be investing in Kelvin MacKenzie’s bid consortium for Talk Radio. It is to become a 20% shareholder in the consortium, which is the maximum allowed by broadcasting legislation.MacKenzie yesterday announced that he was leaving his deputy chief executive post at the Mirror Group in order to… Continue reading Murdoch Backs MacKenzie’s Talk Project
Deputy chief executive and group managing director of Mirror Group, Kelvin MacKenzie, is to leave the company to form a bid consortium for Talk Radio.MacKenzie has held the deputy chief executive’s position for only six months. He was brought in to the Group by Mirror chief executive David Montgomery to work on the Live! TV… Continue reading MacKenzie Leaves Mirror Group To Bid For Talk Radio
The Government is to vote today on whether to accept the Clause 19 amendment to the Competition Bill which has been proposed by the Liberal Democrats and peer, Lord McNally (see Lords Revolt In Favour Of Curbing Newspaper Price Cuts).The proposals have been drafted in order to prevent the ‘abuse of a dominant market position’… Continue reading Government To Vote On Predatory Pricing
For the second time in less than a year, The Independent has undergone a substantial redesign in order to reverse the paper’s steady decline in readership. Where the previous revamp, instigated by then-editor Andrew Marr, was aimed at a greater degree of ‘usefullness’ (see Changes At The Independent), today’s new-look, produced under the auspices of… Continue reading Redesign At The Independent – Review
The Advertising Standards Authority (ASA) has appointed Tony Butler, former head of management services for the Crown Prosecution Service, as its deputy director general.In this position, as well as assistant secretary of the Committee of Advertising Practice (CAP), Butler will be responsible for policy development and implementation, overseeing the day to day management of the… Continue reading ASA Appoints Deputy Director General
The online version of New Scientist magazine, New Scientist Planet Science, has been given its first ABC //electronic audit certificate. For the audit period 1-31 March 1998, the site recorded a combined total of 4,087,024 page impressions.This total is generated from 1.5 million page impressions and 161,816 users from New Scientist Planet Science, and 2.5… Continue reading New Scientist Website Achieves 4 Million Impressions
The Newspaper Society (NS) says that during 1997, regional press display advertising grew by 12.5% when compared with 1996. This figure was derived from an NS survey.The Society says that figures soon to be released by the Advertising Association will verify that both revenue and share of press display advertising grew significantly last year.It says… Continue reading Display Advertising Grows In Regional Press, Says NS
The results of a collaboration between ITN and Express Newspapers to produce a sports website have now been launched (see Express And ITN Announce Sports Tie-Up). Express Sport Live (http://www.express-sport.co.uk) is to use RealMedia technology to relay ITN audio sports bulletins to the site throughout the day.Garron Baines, managing director of new media at ITN,… Continue reading Express And ITN Launch Sports Website
Just under a fifth of radio listening takes place in-car according to new research published by the Radio Advertising Bureau (RAB). The RAJAR Insight study also found that the in-car audience is disproportionately likely to be male, middle-aged and upmarket.The survey was compiled by the RAB by drawing on RAJAR data as well as a… Continue reading One Fifth Of Radio Listening Is In-Car
