Advertising expenditure in the UK amounted to £13.14 billion in 1997 according to figures released by the Advertising Association (AA) today. This represents an increase of 6% year on year in real terms.This is the sixth consecutive year of increase in ad spend at constant prices since a two-year decline in 1990 and 1991. All… Continue reading UK Ad Spend Reaches All Time Record: £13.1bn
GWR Group today announced an increase in annual pre-tax profits of 18% to £14.1 million. Turnover at the Group was up 30% to £73.8 million for the year ending 31 March 1998.Chairman Henry Meakin said he is confident that radio advertising will grow by a further 13% in 1998.“Despite weakness in some local markets in… Continue reading GWR Reports Pre-Tax Profits Of £14.1m
German publisher Axel Springer has announced that it is not to make a formal bid for the Mirror Group. This follows much anticipation in the recent weeks over the value of the Group’s shares and the offer Springer may make accordingly (see Mirror Group Examines New Proposals).As a result of Springer’s withdrawal, Mirror’s shares closed… Continue reading Springer Abandons Mirror Move
The Internet’s promise of being a one-to-one targeting medium is still several years off, according to Jupiter’s latest analyst report, Targeted Media: Reality Check On the Road to One-to-One Marketing.Evan Neufeld, online advertising analyst, says the high infrastructure costs of online databases in addition to limited advertiser demand are the biggest limits. However, publishers that… Continue reading Internet Advertisers Must Narrow-Focus, Says Survey
The May Retail Prices Index was announced this morning as 163.5, an increase of 0.6% on the previous month and a rise of 4.2% on May 1997.Subscribers can access RPI trends by selecting “Encyclomedia” from the drop-down box at the top of this page.
The takeover of Melody Radio by Emap has been officially approved by the Radio Authority today (see Newsline).The Authority was concerned that Melody’s promise of performance and playlist may be altered by Emap’s buyout and has been making arrangements for the station’s style to remain intact.Emap Radio: 0171 504 6000 Melody Radio: 0171 584 0400… Continue reading Melody Radio Takeover Completed
Radio Investments Ltd. has announced today that it has sold its share in Capital Radio for £42.7 million. The original stake, bought in 1973 as a founder shareholding in Capital, cost Radio Investments £100,000.Radio Investments held an 8.8% share in Capital Radio plc, and has sold all its shares for 660p per share to a… Continue reading Radio Investments Sells Capital Stake For £42m
The 9:00pm broadcasting watershed is still considered necessary by 75% of viewers according to the Sixth Annual Monitoring Report by the Broadcasting Standards Commission (BSC).Viewers believed that the watershed should continue to exist even when there is a warning about the programme’s content. There was a degree of confusion amongst those questioned, however, about whether… Continue reading Watershed Retains Its Importance With Viewers, Says BSC
The Newspaper Society’s Senior Management Forum was told this week that regional newspapers should use their brand and core strengths to develop news and win new revenue. They should also move from being newspaper publishers to local community information providers.Speakers at the forum unanimously agreed that the way to achieve this is by moving into… Continue reading Regional Newspapers Should Use Internet For Revenue, Says NS
On his Virgin Radio breakfast show this morning, Chris Evans announced that from September the show will be broadcasting live on Sky One every weekday morning.Evans said that the radio programme would appear live on Sky One between 8:00 and 9:00am.The association furthers Evans’ links with BSkyB after the satellite broadcaster announced a sponsorship deal… Continue reading Chris Evans Takes Radio To Sky One
