A poster ad which read “61% of children aged 12 have had sex” has caused the Advertising Standards Authority (ASA) to issue warnings about the use of ‘teaser’ advertisements.The advertisement in question, inviting people to a debate on social issues, went on to state that the statistic was a hypothetical fact of the future. Techniques… Continue reading ASA Is Concerned About Advertisers’ Teasing
Rupert Murdoch’s News International announced yesterday that it would be investing in Kelvin MacKenzie’s bid consortium for Talk Radio. It is to become a 20% shareholder in the consortium, which is the maximum allowed by broadcasting legislation.MacKenzie yesterday announced that he was leaving his deputy chief executive post at the Mirror Group in order to… Continue reading Murdoch Backs MacKenzie’s Talk Project
BT has announced plans to offer access to the internet without the need to subscribe to a service provider. A trial of the service is to begin in Northern Ireland, prior to a national roll-out in September.Access will operate on a pay-as-you-use basis and is designed to allow people to sample the internet at low-cost… Continue reading BT To Offer Internet Access For All
Regional sales house Amra has announced the appointment of Lisa Bourne as managing director, making her one of few women to reach this level of management amongst media representation operations.One of her first tasks is to alert advertisers to what Amra describes as “the increasing potential and diversity of regional press” and to initiate cross-media… Continue reading Amra Appoints New MD
With only a few months until launch, terrestrial digital broadcaster British Digital Broadcasting (BDB) has appointed a director of sales. Doug Goodwin fills the role with responsibility for subscription sales through retail outlets.Goodwin joins BDB from Sony Computer Entertainment where he also held the position of director of sales.BDB commercial director, Anthony Sethill, says: “We… Continue reading BDB Appoints Director Of Sales
The Audit Bureau of Circulations (ABC) has finalised it rules in the auditing of bulk sales of national newspapers. This new set of codes is intended to prevent the disputes over bulk sales which have been dogging the ABC for some time (see Bulk Sales Battle Between NI And Mirror Group).The Mirror Group has been… Continue reading ABC Attempts To Put An End To Bulk Sales Bickering
IPC Magazines’ Ideal Home has announced the resignation of its editor-in-chief, Sally O’Sullivan.IPC says that O’Sullivan was instrumental in the magazine’s relaunch in June 1996 which was instigated to ‘turn around its declining sales base’. The title’s circulation, however, has not dramatically improved according to ABC figures.O’Sullivan says: “I have enormously enjoyed my two and… Continue reading Ideal Home Loses Editor-In-Chief
The results of a collaboration between ITN and Express Newspapers to produce a sports website have now been launched (see Express And ITN Announce Sports Tie-Up). Express Sport Live (http://www.express-sport.co.uk) is to use RealMedia technology to relay ITN audio sports bulletins to the site throughout the day.Garron Baines, managing director of new media at ITN,… Continue reading Express And ITN Launch Sports Website
Just under a fifth of radio listening takes place in-car according to new research published by the Radio Advertising Bureau (RAB). The RAJAR Insight study also found that the in-car audience is disproportionately likely to be male, middle-aged and upmarket.The survey was compiled by the RAB by drawing on RAJAR data as well as a… Continue reading One Fifth Of Radio Listening Is In-Car
Deputy chief executive and group managing director of Mirror Group, Kelvin MacKenzie, is to leave the company to form a bid consortium for Talk Radio.MacKenzie has held the deputy chief executive’s position for only six months. He was brought in to the Group by Mirror chief executive David Montgomery to work on the Live! TV… Continue reading MacKenzie Leaves Mirror Group To Bid For Talk Radio
