The online version of New Scientist magazine, New Scientist Planet Science, has been given its first ABC //electronic audit certificate. For the audit period 1-31 March 1998, the site recorded a combined total of 4,087,024 page impressions.This total is generated from 1.5 million page impressions and 161,816 users from New Scientist Planet Science, and 2.5… Continue reading New Scientist Website Achieves 4 Million Impressions
The Newspaper Society (NS) says that during 1997, regional press display advertising grew by 12.5% when compared with 1996. This figure was derived from an NS survey.The Society says that figures soon to be released by the Advertising Association will verify that both revenue and share of press display advertising grew significantly last year.It says… Continue reading Display Advertising Grows In Regional Press, Says NS
The results of a collaboration between ITN and Express Newspapers to produce a sports website have now been launched (see Express And ITN Announce Sports Tie-Up). Express Sport Live (http://www.express-sport.co.uk) is to use RealMedia technology to relay ITN audio sports bulletins to the site throughout the day.Garron Baines, managing director of new media at ITN,… Continue reading Express And ITN Launch Sports Website
Just under a fifth of radio listening takes place in-car according to new research published by the Radio Advertising Bureau (RAB). The RAJAR Insight study also found that the in-car audience is disproportionately likely to be male, middle-aged and upmarket.The survey was compiled by the RAB by drawing on RAJAR data as well as a… Continue reading One Fifth Of Radio Listening Is In-Car
Deputy chief executive and group managing director of Mirror Group, Kelvin MacKenzie, is to leave the company to form a bid consortium for Talk Radio.MacKenzie has held the deputy chief executive’s position for only six months. He was brought in to the Group by Mirror chief executive David Montgomery to work on the Live! TV… Continue reading MacKenzie Leaves Mirror Group To Bid For Talk Radio
Saatchi & Saatchi has today announced that it is selling its US marketing and communications business Siegel & Gale Inc. for £20.4 million.The company and its subsidiary, Siegel & Gale Ltd., is to be sold to a new company, founded for the purpose of this transaction, comrising third party investors and the management of Siegel… Continue reading Saatchi & Saatchi Sells Marketing Group
The strike planned for tomorrow by the BBC technicians’ union Bectu has been called off whilst talks continue with the conciliation service, Acas. At the end of last week Bectu threatened the BBC with a possible disruption to World Cup coverage (see BBC Strikes Could Hit World Cup).Bectu is organising the strikes in protest to… Continue reading BBC Strike Called Off
The Advertising Association has released its 1998 Regional Marketing Pocket Book: a pool of demographic and statistical data on Britain’s regional differences.Information from the book can show, for example, that DIY is most common in Yorkshire and Humberside and that Northern men are the most prolific drinkers of alcohol.The book is published by NTC Publications… Continue reading 1998 Regional Marketing Pocket Book Published
ITV has announced that Boddingtons is to sponsor Carlton’s new Skinner and Baddiel series, Fantasy World Cup Live, which ITV describes as a major element of the Network’s World Cup programming. The deal represents Boddingtons’ first broadcast sponsorship.Fantasy World Cup Live is to be broadcast at 10:40pm daily across the ITV Network throughout the duration… Continue reading Boddingtons Clinches First Broadcast Sponsorship Deal
It is believed that Mirror Group has received a number of ‘attractive’ takeover offers since the bid intentions which were announced by German publisher Axel Springer just over two weeks ago (see Mirror Group Awaits Springer Bid).Since its announcement Springer has remained silent, although the bid it is likely to make will probably be around… Continue reading Mirror Group Examines New Proposals
