As with last month, most of ITV’s audiences showed an increase in impacts year on year for April. The biggest increase was with Housewives/Children which increased 5.8%. Overall for ITV Adults impacts were up 1.6%. By contrast Channel 4 has lost impacts in all categories bar Men which was up 5.2%.CPTs for ITV were up… Continue reading TV Round-Up – April
Dialog Corportion, the company formed from the merger of MAID and Knight-Ridder (see MAID Shareholders Approve Knight-Ridder Takeover), today announced turnover of £44.8 million for the first quarter of 1998, up from £6.7m the previous year. Pre-tax profits, however, grew more slowly, up from £2.3m to £2.5m.The company said that the integration of the MAID… Continue reading Dialog Sees Benefits Of Merger
The ITC has published a consultation document on local television advertising rules which aims to allow the broadcast of programme-length ads.The ITC wants to use airtime currently allocated for teleshopping to broadcast the ads and the move would not increase the overall amount of commercial airtime available to these local TV services.The move is in… Continue reading ITC Consults On Programme-Length Ads
Contrary to data published in the IPA’s Trends in Television report (see TV Viewing Falls), ITV says that it never set quarterly or even yearly peak time viewing share lead targets over BBC1.According to the IPA, ITV had set a peak time share lead of 6.4% over BBC1 for each quarter up to the year… Continue reading ITV Clarifies Targets
New Woman magazine has claimed the Comag Consumer Magazine of the Year award in this year’s PPA Magazines ’98 Awards. The Emap Elan title was given the award following a dramatic turnaround from falling sales and lack of editorial clarity into an increase in sales of 24% a year and a sharper editorial focus. At… Continue reading New Woman Wins Consumer Mag Of The Year At PPA Awards
The latest IPA Trends In TV report shows that average daily viewing for the first quarter of 1998 was slightly down year on year, from 3.89 hours to 3.84 hours.Terrestrial channels’ share of total viewing was also down as the share taken by the non-terrestrial channels continues to grow. ITV’s consolidated all homes viewing share… Continue reading TV Viewing Falls
Decaux, the French outdoor advertising group, has said that it will increase its offer to buy UK rival More Group from £475 million to £522 million if its takeover ambitions are cleared by the Monopolies and Mergers Commission (see MMC To Investigate Decaux Bid).Decaux has said that it is confident the MMC investigation will rule… Continue reading Decaux May Up More Bid
ITN Online, at http://www.itn.co.uk/, received almost six million page impressions during March from 153,421 users. This is up from 1.886 million impressions from its last audit in December 1997.ITN Online has also said that it will be moving its online sales operation in-house from June. At the moment ad sales are handled by TSMSi.ABC //electronic:… Continue reading ITN Site Usage Grows
ITV has commissioned a new three-hour Saturday morning entertainment series called SMTV:LIVE, which will begin a 52-week run at the end of August.The new show, which will be presented by Ant & Dec, will comprise a mixture of studio-based entertainment, comedy and music as well as material from outside broadcasts.Commenting on the commission, ITV’s controller… Continue reading ITV To Launch New Saturday Morning Show
Trinity has said that it is no longer in merger negotiations with Mirror Group (see Mirror Shares Jump On Takeover Talk). Whilst the talks were only at an exploratory stage, it is believed that Trinity did not wish to compete with Axel Springer for control of the group.Mirror Group has said that it will make… Continue reading Trinity Pulls Out Of Mirror Talks
