More Newsline articles

People are reading news brands to understand the complexities of what is happening, as opposed to casual browsing.

The way adland thinks about audiences is littered with problems, writes strategist Simon Carr. It’s time to add some further dimensions to its approach.

Partner Content: Mike Follett, Managing Director of Lumen Research, asks is it possible to ensure – or even insure – attention to ads?

Starling Bank’s boycott of Meta has not impacted its marketing performance or growth, explains Electric Glue’s co-founder.

Clearer progression plans and opportunities to remove discrimination and counter unconscious bias are needed in the advertising and media industries, says new research from NABS.

Billed as an “integrated advertising consultancy framework” Panorama seeks to help advertisers understand ROI more holistically.

Brands and media face must acknowledge their place in disposable culture as they seek a new balance for consumption.

UKTVs taking its entertainment channel W free-to-air on Freeview and video-on-demand.

Creating a framework for measuring attention will not only help us get more engaging ads in our media, but should also deliver a more sustainable industry as a result.

Barbuda will launch its first solo tourism campaign promoting it as an “exclusive” destination to interested travellers later this month.