This will be a long process running deep into 2024 and almost anything could happen between now and then, writes Raymond Snoddy.
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ITV, Channel 4 and Sky plan to collaborate much more to “take the fight to digital”, a TV industry conference has heard.
The Media Leader asked our list of media experts what the future of Channel 4 might look like.
Despite the sector’s bounceback over the last two years, businesses need to be increasingly cautious of a fall in TV audiences this year.
Will the IPA’s tweaked Effectiveness Awards make or break the case for purpose, asks Laurence Green.
Route, the audience research body for out-of-home (OOH) advertising, has appointed Newsworks’ Denise Turner as CEO.
The UK Government will push ahead with the privatisation of Channel 4 after rejecting proposals to keep it in public ownership.
Tesco is marking Ramadan this month with a digital out-of-home campaign aimed at fasting Muslims.
We need advertising to continue to play a huge role in how we pay for media, but how that happens needs to change, writes the editor.
Placing the emphasis on qualities we seek and taking the time to explain what we mean by them, could make for a more appealing job description.
