More Newsline articles

The IPA’s latest report shows the biggest growth in marketing budgets since 2014, despite lower adspend forecasts.

Sajeeda Merali tells The Media Leader about her forward-looking vision.

What will it take for most of the media to face the reality of a continuing pandemic which has not gone away?

March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.

Home and garden DIY company Ronseal has launched an OOH campaign only taking up a fraction of a billboard.

TV ad pricing in February rose above pre-pandemic levels for both ITV and Channel 4, latest figures show.

Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.

There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.

The retailer John Lewis benefitted from a ‘response halo’ by going heavy and early.

A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.