Amazon presents an attractive proposition for advertisers wishing to harness Amazon’s consumer data insight in multiple channels including the TV streaming space.
More Newsline articles
The London start-up wants to finally give online content creators a level-playing field with its pay-per-view streaming platform.
Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack.
Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?
ISBA has chosen Tom George to be the first CEO of Origin, the UK’s cross media measurement programme.
One in five people in the UK are disabled: when is this industry going to wake up and join the handful of brands consciously including them?
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Pushing your agencies to do more with less can come back to bite you.
The Daily Star’s online sports section increased its page views in March 2022 by 300% year-on-year, according to Google Analytics.
Partner content: The directory features hundreds of companies in the audio industry from broadcasters to ad-tech to governance.
