Who’s funding ad fraud? Advertisers. And not just the “disreputable” ones – there aren’t enough of them to account for this.
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UK regulator Ofcom has said it will review the time and frequency of TV ad breaks, with results expected later this year.
Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.
Global has won the advertising contract for London Gatwick for another five years.
Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.
Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.
C4 latest commissioning seems to be more focussed on grabbing headlines and “giving the people what they want” than making change.
The FCC commissioner called TikTok “an unacceptable national security risk” and asked Apple and Google to remove it from their app stores.
Deliveroo, the food delivery company, has launched its own advertising platform in the UK today.
Globe-spanning mega-IPs create genuine canvases for big, bold brand storytelling that has the guaranteed reach.
