The not-so-new players occupy a world of greatly enhanced profit from denial of responsibility. Do they even regard advertising as more than a cash cow?
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WPP’s media-buying group GroupM has launched GroupM Premium Marketplace, a programmatic advertising marketplace that is supposed to increase transparency and efficiency.
UM UK’s Rachel Forde and Bloomberg Media’s Duncan Chater took home multiple awards from Mediatel’s Media Leader Awards 2022 yesterday.
Media agencies need concrete feedback on their performance. Advertisers need media agencies to learn from where they went wrong during a pitch.
The Media Leader editor Omar Oakes explains why the title has rebranded from Mediatel News.
Mediatel News, the UK’s leading news analysis and opinion publication for the media industry, has rebranded to The Media Leader.
British people rank among the lowest in the world for being interested in the Winter Olympics, findings from Ipsos have revealed.
The media should take more care when accepting manufactured photo ops from Boris Johnson and Co.
Kate Rowlinson, Mediacom UK CEO, talks to Mediatel News about inclusivity, listening to quieter voices and digital practices.
The Cross Industry Programmatic Taskforce has released a “toolkit” to help advertisers and publishers potentially wasting millions.