More Newsline articles

March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.

Home and garden DIY company Ronseal has launched an OOH campaign only taking up a fraction of a billboard.

TV ad pricing in February rose above pre-pandemic levels for both ITV and Channel 4, latest figures show.

Online spend is set to increase significantly over the next year, despite “below average” confidence in marketers’ measurement.

There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.

The retailer John Lewis benefitted from a ‘response halo’ by going heavy and early.

A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.

Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.

The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.

The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined