Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.
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The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.
The UK Government’s media-buying account was worth more than the next two largest media account moves in 2021 combined
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Partner content: Who Wants To Be A Media Leader? The ultimate media memory gameshow to debut at The Future of Brands
Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.
Netflix and Amazon Prime’s subscriber growth in the last quarter plateaued while Disney+ was the only one to grow.
The move comes as Brits return to cinemas in a changed film industry in the aftermath of pandemic restrictions.
The days when snobbish viewers could safely watch the BBC without fear of commercial TV riffraff is long gone, writes Stephen Arnell.
Charlie Yeates will move to Bauer Media as director of investment after more than 16 years at MediaCom.
