Attention is multisensory and complex, but media agencies and advertisers must not “tie themselves up in knots” over theory and measurement where it could impede progress, a panel heard last week.
Showing 5261-5270 of 62,421
More Newsline articles
Gen Z are just as interested in quality news as their elders. They just consume it in a different way.
Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
Twitter founder Jack Dorsey praised Elon Music for taking the company private. But is Dorsey right to lament the company going public in the first place?
In the latest of this digital-media planning series, we’re going to fiddle about with another lever to improve performance: the cost per acquisition.
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
Channel 4 is that rarest of things: a textbook example of a brand leading a business rather than a business operating a brand.
The implications patterns are striking to both brands and those intending to integrate attention as a key metric of ROI.
Digital adspend in 2021 was up 41% year-on-year to £23.5bn, latest IAB UK figures show.