More Newsline articles

In brief: it is the first time social media platforms have discovered and removed pro-US influence campaigns.

Mochi ice cream brand, Little Moons, has adopted an “impact over optimisation” approach to its media planning to create longer term brand impacts.

If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.

Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.

Pitching is a critical part of the industry but it’s been broken for years. Making it fast, ruthless, and public would go some way to improving the experience.

In brief: She will be tasked with setting the long-term vision for how Pinterest reaches and markets to businesses and agencies of all sizes globally.

Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.

In brief: OnTheMarket, a UK residential property portal provider, will launch a three-part series, Finding the Cornish Dream, on Channel 4 this weekend.

In brief: Bauer magazine title, Heat, will launch its first podcast on 5 September.

In brief: the mobile game was made in partnership with Ellen Digital Ventures.