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In brief: OMD has won the British Gas media account following a competitive pitch. 

The data is in: audio has established itself as a powerhouse for content creation that is now second to none in media.

If TV broadcasters choose to be excluded, they will miss the opportunity to shape how their medium should be planned.

In brief: the deal includes an additional $25m in investments for Axios’ media arm to expand the publication’s local, national, and subscription news products.

In brief: Maximum Effort Productions has entered into a multi-year, multi-pronged partnership with FuboTV that includes a first-look deal for unscripted content.

easyJet and Spotify have launched a microsite to provide personalised holiday recommendations based on users’ listening habits.

Currys has unveiled three special out-of-home builds to bring back its Cash for Trash initiative.

In brief: The French Data Protection Agency (CNIL) has proposed a fine of €60m ($65.4m) for adtech company Criteo for alleged breaches of European general data protection regulations following an official investigation.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Now is the time for a major reset in the attitude of brands to the notion of sponsoring female sport in every sphere. It is time to address their own bias, writes Jan Gooding.