Reach should not be the only consideration for advertisers, who can help the development and growth of an influencer in their media journey.
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Disney+ and Apple TV “bucked” the trend of subscription video-on-demand services losing subscribers with small quarterly gains over the last quarter.
In brief: over half (57%) of Stagwell’s Q2 revenues were attributed to digital services, with organic year-over-year growth in digital revenues of 28%.
Paramount+ added 3.7 million net subscribers to grow to 43 million globally and grew revenue 120%
Strike when the iron is hot, advises Suzy Coen from Mediatel Jobs’ partner Jobbio.
In brief: the company said this was driven by growth in pre-campaign activation across programmatic, social media and connected TV.
Gambling sponsors appear to be making a mini-comeback in football sponsorship after recording the joint-third biggest rise over the last year for front-of-shirt placements.
EA Sports’ FIFA video game franchise will appear before and after each Sky-exclusive Premier League match on broadcast, on demand, digital, and social channels.
In brief: William Hill has announced it will launch a dedicated football podcast, STRIPPED, on 4 August across all major audio platforms and YouTube.
Hearst UK’s chief commercial officer reveals why TikTok has the best media salesperson she knows, and what one thing she would change about the industry.