Partner content: With Mediatel Events’ Future of Audio Europe fast approaching next week, Mediatel Connected has updated its free whitepaper looking at the audio market.
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KFC, the fried chicken company, launched a “smoky” special build campaign to drive “great taste” brand consideration.
The UK’s ad industry was given a central role on the global stage at Cannes Lions amid international plans to adopt Ad Net Zero.
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The WFA-led coalition also announced new standards on ad placements, and a brand safety outline for the metaverse.