The code does not contain strong enough language to be considered anything other than “hollow promises for favorable publicity”, according to NewsGuard.
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In an exclusive interview, the global CEO of IPG Mediabrands Daryl Lee talks about the shortlist for this year’s Media Lions.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
| Ian Daly
The status quo would be shaken by a Channel 4 privatisation, but thanks to IBSA & Enders there is an existing framework for improving today’s trading model.
Businesses should not be afraid to create an environment where people want to be, not have to be.
100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.
The partnership is Spotify’s largest European deal to date.
The UK’s biggest airport will now offer advertisers and media buyers programmatic ad inventory via JCDecaux-backed platform VIOOH.
Partner content: Plan the perfect goal-scoring World Cup campaign with Ozone this winter.
The Royal Family is a brand with mass exposure that is managed with careful restraint. Media planners should take note.