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“I believe deeply that our platforms are a force for good,” Mendelsohn said after taking on Carolyn Everson’s global commercial role.

BVOD and AVOD markets have some way to go before they really represent a significant, attractive, standalone, option for advertisers.

He replaces Craig Dempster who leaves the business after 15 years and saw Merkle through the Dentsu acquisition.

Mediatel is proud to partner with Richard Shotton, the consultant, trainer and bestselling author, as he presents his new webinar.

Raymond Snoddy finds a glimmer of optimism for the future of public service broadcasting in the form of Claire Enders

Advertisers have more success with campaigns which divide their media spend online and offline, a new research committee has found.

Making Sense of it All: Jacobs tells Mesh Experience founder Fiona Blades that cinema is often left off the media plan first by brands because it “looks expensive”.

The UK accounted for the fewest hours of linear TV viewing among big European countries during the pandemic, Samsung TV data has found.

While social media is efficient in driving reach, its effectiveness is limited.

An obsessive focus on targeting is holding advertisers back and damaging brands, writes the joint CSO at VCCP Media.