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Influencer marketing executives have broadly welcomed the Code as a move towards more transparent marketing. But will it work in practice?

One year after UK launch, Reddit launches first consumer ads

Creative influencer marketing agency The Fifth has hired Barry Louth as client growth director.

Nick Manning shines a light on those attempting to illuminate the egregious practices that cost advertisers billions of dollars in unjustified adtech fees

Do we need to give up on art, creativity, and instinct of media planning to fully embrace science, measurement, and data?

Dominic Mills analyses who made the grade to achieve an IPA effectiveness culture kite mark and asks for suggestions for things they only say in ads

Bauer Radio UK has rebranded as Bauer Media Audio UK and announced a number of changes to its senior leadership team

When brands overlook the tainted nature of their insights, huge investments can be made in red-herring trends

Snap has created a director for business marketing for EMEA and hired Facebook exec Leila Woodington to fill the position.

Mediatel News will do its part to fulfil this growing demand for media strategy intel and insight through the launch of Strategy Leaders.