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Perhaps privatisation is the only long-term solution for Channel 4 in an age of streaming giants. But why do it now, asks the editor.

The social video platform will use a post-bid measurement solution for TikTok in-feed ads.

Advertisers should support diverse voices by building partnerships with unique media owners, a new planning guide by the WFA has urged.

Introducing today’s round-up of stories from around the media world, updated by the Mediatel News team, to ensure you’re 100% up-to-date.

Streaming giant Netflix has warned that its growth in subscriptions will slow substantially in the first three months of 2022.

Sky Media has added a new tool for brands and advertisers to customise their sponsorship idents for specific audiences.

Agency m/SIX has promoted its global CEO to global executive chair and announced her replacement board member.

By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.

Alight Media has launched the UK’s first digital six-sheet (D6) 4k roadside network.

Ex-Channel 4 sales director, Matt Salmon, will join Snap Inc as commercial director for its UK enterprise business.