“Nielsen can’t grow new future products without diverting resources away from their highly profitable legacy ones; but to remain relevant they must do just that. Perhaps a PE firm is the best bet for Nielsen after all.”
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This week marks C5’s 25th anniversary and it has quietly achieved success without the bells and whistles, argues Stephen Arnell.
With the gold rush comes risks that brands and media owners need to take into account while exploring the new frontier of NFTs.
A coalition of media-owner bosses and trade-body leaders have written to Boris Johnson to demand urgent action on Big Tech’s ‘harmful’ impact on the industry.
Representation of people from non-white backgrounds employed in agencies increased year-on-year according to latest figures from the IPA.
Cflight, the UK’s first unified TV advertising metric, is rolling out in beta version to agencies this week.
The head of the AOP trade body lays out priorities for online publishers and how rugby informs his leadership style.
The metaverse, or more precisely the mess we’re going to make of it, is a very dangerous prospect for our industry.
Whether it’s ‘getting more local in approach’, or solving the enormous inflation challenge facing us all this year, John Lewis chair Sharon White’s stated priorities should be taken on board closely by our industry.
Brett Aumuller has been named as the new managing director of Sky Media, after the departure of Tim Pearson last year.